Tre anni dopo…
There are four reasons behind Beppe Grillo’s V Day success, (“where V stands for a very rude Italian expletive”, explains the International Herald Tribune). Grillo is a very talented comedian; his proposals are very simple (probably too simple); people in Italy are really looking for an alternative to the actual political class; and he knows how to use the mix between virtual interactivity and real encounters of his fans. Probably thanks to him Italy is entering a new phase in the techniques of political communication, where controlling televisions or carrying busloads of people to demonstrate in Rome is not enough to have success.
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